Audit & priorities
We review your website, key pages and customer questions to define a useful scope of work.
SEO & GEO visibility
SEO and GEO in French-speaking Switzerland.
Your customers search on Google and ask AI assistants. We work on the clarity, accessibility and relevance of your content to build visibility.
For businesses looking to strengthen search visibility and prepare content for AI-assisted search.
Let’s talk about your needsThe work in practice
SEO: content & structure
Titles, page organisation, internal links and service information are developed for searches relevant to your business.
GEO: clarity & discoverability
We make your offer explicit, structure useful answers and review search tools’ access to content intended to be public.
Monitoring & improvement
Depending on the available tools, we monitor visits, enquiries and traffic sources. Priorities are adjusted using this information.
Local SEO and GEO
Local SEO in Valais and French-speaking Switzerland.
For a business in Valais or the canton of Vaud, being found close to home starts with a website that says clearly what it does, where it works and in which languages. AI assistants rely on the same information.
The same details everywhere
The name, address, phone number and opening hours on your website should match your Google Business Profile and the directories that list you. During an audit, these details are compared; the profile itself is still managed from your Google account.
French and German for Valais
A customer in Upper Valais searches in German. A German version, with its own titles and descriptions, helps them find your business in their language. It is added with the multilingual option.
Structured data for your area
Structured data describes your business, its address and the area you serve. It helps search engines connect your website with your region, without guaranteeing any particular display in the results.
Choosing GEO support in Switzerland
Be wary of promises of being cited by AI assistants: no provider controls their answers. Serious support describes the planned actions, such as clear pages, verifiable information and crawler access, and how their effects will be measured.
SEO & GEO visibility
Be found.
And be understood.
Your customers search on Google and ask AI assistants questions. We plan your content for both.
Searching on Google.
A clear structure, accessible pages and content that answers your customers’ searches. The foundations for visibility in search engines.
- Page structure and internal links
- Consistent titles and descriptions
- Useful content for your audience
Answers from AI assistants.
Clear information about your business, precise answers and evidence of your expertise. Content that is easier to understand and use as a source.
- Clear descriptions of your services
- Answers to specific questions
- Reliable, accessible information
The two approaches complement each other. The foundations are included in our web projects; audits and deeper work are optional. Rankings and AI citations cannot be guaranteed.
Let’s talk about your visibilityLearn more: Google’s recommendations and search in ChatGPT.
Your questions, our guidance
What steps can support your visibility?
From Collombey in Valais, Obsela plans SEO and GEO support around your business, your customers and your website’s languages.
Where should local SEO start?
A page should explain your service, who it is for and your actual service area. Consistent contact details, project examples and answers to customer questions provide context. Creating a nearly identical page for every town does not replace this work.
View projects delivered by ObselaWhat is the difference between SEO and GEO?
SEO helps search engines crawl and understand your pages. GEO aims to help AI systems understand them and potentially use them in generated answers. Both rely on accessible, precise and verifiable information: services, prices with context, methods and evidence. No tag guarantees a citation.
An example: our pricing guideHow can progress be assessed?
Using the access available, monitoring compares indexing, search queries, impressions and clicks over comparable periods. Quote requests and their sources complement these indicators. An AI citation, a visit and a signed contract are three different outcomes and should be measured separately.
Set priorities for your websiteA good start
A few essentials.
A clear direction.
You don’t need a perfect brief. These details help us understand your project.
- Your website and priority offers
- Your service area and target languages
- Questions your customers ask
- Your traffic data, if available
SEO and GEO cannot guarantee rankings, AI citations or enquiry volumes. Search engines choose which content to present. Support covers the actions and deliverables defined in the quote.
A prioritised roadmap and more precise content to develop visibility over time.
Also explore: Landing page